Facebook Advertising Guidelines
By
Herman Syah
—
Tuesday, August 20, 2019
—
Advertising On Facebook
Follow this detailed guide to get started with advertising on Facebook, and you ought to have your advertisement up on Facebook shortly.
Facebook Advertising Guidelines
Step 1: Marketing goal
When logged in, you will certainly be asked by Facebook, what it is you are attempting to achieve with advertising. Choices are comfortably split in between understanding, consideration, as well as conversion.
Select whichever relates to you. For the sake of this overview we will certainly choose 'Send people to your web site'. Once selected, choose a name for your project and also proceed.
Action 2: Audience targeting
Next, you will certainly be provided the choices to narrow down your Audience to target your advertisements more effectively. You could select a custom-made name for this targeting if you want to re-use your Audience selection in another campaign. Choose the area, age, gender, as well as language of the individuals you want to target. If this is your first advertisement, you might leave all these options untouched, run your advertisement, and also see just what kind of customers react best to it.
Step 3: Placements
When you have the Audience targeted, you can select where your ad is displayed. Relying on the sort of project you have actually picked, Facebook might recommend that it automatically selects where to position the advertisements. If you recognize where your advertisement may do much better choose 'Edit Placements', as well as select the areas you would like your advertisement to appear.
Tip 4: Budget & Schedule
Currently you should go to the Budget & Schedule choices. Below you could pick just how much you wish to spend on your advertisement each day, or you could specify a total Budget if you choose a begin and also end date for your ad. Relying on your ad objective, you could select when you obtain billed by Facebook. In this overview, the ad we are running is for clicks to an internet site, for that reason Facebook will suggest obtaining billed by 'Web link Clicks' is the best choice. You can also establish a quote quantity for each and every click or allow Facebook to automatically bid for you to assure a much better rate for you. Relying on your goal you could additionally pick the time of day your advertisement will show, e.g if your ad is for a lunch break deal for a restaurant, advertising and marketing prior to lunch would be better compared to perhaps advertising all day.
Tip 5: Testimonial reach
After you have actually chosen your Audience, positioning, Budget and schedule, Facebook will provide you an estimate of the amount of individuals your advertisement can potentially reach with your selected choices. Review this to earn certain you more than happy with your option.
Step 6: Advertisement Format
Several choices are now readily available when producing an advertisement on Facebook. A standard solitary photo advertisement will be available by default, yet if you have more pictures you can decide to have a carousel, or a slideshow. If you have a video, you may use this as your ad as well. Utilize the kind to choose your ad type, as well as proceed to publish any type of photos or video you require for the ad. If you are making use of pictures, see to it they are excellent quality.
Action 7: Connecting a web page
Any advertisement you operate on Facebook will be displayed as your Facebook page. Your pages need to be available in a dropdown option box, pick the page to which the advertisement is related. As Instagram is likewise a part of Facebook now, your ad will be presented there a swell, the Instagram account related to your Facebook page will used to advertise your ads there. If you do not have an Instagram account linked to your Facebook page, you could add an account, or optionally you could remove your advertisement from appearing on Instagram. Likewise if your campaign objective is site clicks, you will certainly be asked for the url of your web site, or a particular pge you wish to aim users to. Together with this, get in a heading for your advertisement for e.g 'Visit my outstanding website for lots'.
Tip 8: Confirmation
Lastly, Facebook will offer you with just how your advertisement will look along with all the options you have actually selected. If you are happy with every one of this click 'Place order' and also you're ad will be sent for testimonial. As long as your advertisement does not breach any type of Facebook standards, it must show up to individuals within a few hours.